What is BBB accreditation, and Why it Matters?

A man wondering what BBB is

Are you thinking of starting a business, or have you already started one and you want to increase your marketability so that more clients will work with you?

Well, whatever the situation is, as a business, the next thing you should do is to get an accreditation. 

A woman wondering what BBB is

What is the BBB Accreditation? 

The Better Business Bureau, or BBB, is a non-profit organization that aims to advance marketplace trust among sellers and buyers. 

These are the things BBB do to increase marketplace trust:

  1. Set standards in the marketplace
  2. Encourage and support best practices through engagements with consumers and business owners
  3. Question and tackle substandard practices and behaviors
  4. Promote a community of reliable businesses and charities 
A man wondering why go with BBB

Why BBB Accreditation Matters

Getting an accreditation in itself already shows your clients you are a business they can trust. Once you got BBB’s accreditation, you’re also assuring your clients you abide by BBB’s standards like:

  1. Building trust
  2. Advertising honestly  
  3. Telling the truth
  4. Being transparent
  5. Honoring your promises as a business
  6. Being responsive, especially in addressing disputes
  7. Safeguarding your clients’ privacy, and
  8. Embodying integrity

Moreover, since you have been BBB accredited, it also means you are abiding by the accreditation service’s rules and benefits

For example, BBB can offer your clients and the community “important dispute resolution and inquiry services.”

Another benefit you can get is access to BBB’s E-courses on data security, marketing, customer service, and other essential topics for your business.