Lead Generation Tips in the Time of Pandemic

Industry News
A working woman looking out her window

The COVID-19 pandemic has forced many businesses to either close or change their way of doing things to survive. For example, remote work has become more usual now compared to doing office work. Clients and customers’ behaviors have also changed. For example, more and more are opting to do everything online. This behavior change is because many people are spending their time inside their houses to avoid getting COVID-19. 

Do These Things to Strengthen Your Business

The pandemic has also brought in various challenges to small, medium, and big businesses worldwide. However, it also brought in opportunities for companies to grow. In fact, to facilitate growth, one has to become creative and adapt to change, for example, in marketing and lead generation. When it comes to lead generation, companies need to find new ways to work. They can also focus on more innovative methods amidst the dangers of the pandemic. 

An employee video conferencing at  home

The first thing you can do is transition slowly to remote processes and ways of doing things. A business can’t just sit around until things get back to normal. To slowly transition, try to incorporate tools you can use to slowly bring in remote work in your business. 

A laptop with "online presence" flashed onscreen

The next thing to do is invest and focus on strengthening your online presence. The pandemic has pushed a lot of people to lessen their outdoor activities. In fact, more people now are working from home and doing everything online. Aside from social media, people do shopping, pay bills, etc. In fact, according to Statista, as of October, active internet users have already encompassed 59% of the world’s population. With the increase of active users online, it is the best time to boost your image on online platforms. For example, deliver more useful and prompt content to entice more audience. 

Network graphics pointed on by a businesswoman

Networking, meeting people face to face is one of the best ways to generate leads. However, due to the pandemic, networking events such as conferences, roundtables, and other meetups are now almost impossible to do. Also, it is more expensive. Engage the public and prospects through virtual events such as webinars. Webinars are a great way to bring forward your business online to a wider audience.